AI Video Analytics for Retail: The Gifts from Nature Retail Chain

***Client name and identifying details have been anonymized for confidentiality.

AI Video Analytics for Retail: The Gifts from Nature Retail Chain

The Gifts from Nature is a premium retail chain with over 20 stores across Vietnam, specializing in Local Specialty Delicacies, Body & Mind Care, Living Space Essentials, and Personal & Corporate Gifting Solutions. While the brand successfully established a strong presence and attracted significant foot traffic at its prime locations, the management team struggled with low sales conversion rates and the inability to accurately measure the effectiveness of their product displays.

The Challenges It Faces

1. Gaps in the Sales Conversion Funnel

• High Traffic, Low Conversion: The stores had high Entry Rates due to their excellent locations, but the actual Conversion Rate (transactions completed) was disproportionately low. This indicated a major “leak” somewhere between browsing and making a purchase decision.
• Lack of Quantitative Data: Management lacked accurate data on how many people passed by the store versus how many actually entered, making it impossible to measure the true effectiveness of the window displays and storefront appeal.

2. Inefficient Store Layout and Merchandising

• Wasted Space: The store layouts, often designed for aesthetics, contained significant Cold Zones (areas ignored by customers). Merchandising for seasonal products or new regional offerings often underperformed because there was no data to confirm the displays’ actual drawing power.
• Poor Signage Placement: The placement of directional signs and Calls-to-Action (CTAs) was not optimized to guide customers efficiently from the discovery areas to the high-value gift sections or checkout.

3. Untimely Staff Engagement

• Low Quality of Interaction: Sales staff lacked quantitative information about where and when customers showed genuine interest in a specific product. This resulted in sales interventions that were either too early (bothering the customer) or too late (after the customer had decided to leave), leading to missed sales opportunities.

The Solutions We Deliver

CXVIEW deployed its AI Video Analytics Platform, focusing on quantifying every customer interaction, from the street level to the point of sale.

1. People Counting & Foot Traffic

• Potential Demand Measurement: The People Counting module precisely measured the number of people passing by (Pass-by) the storefront.
• Accurate Conversion Funnel: The system tracked the Entry Rate, Exit Rate, and the final Conversion Rate (against entry and pass-by numbers), providing objective metrics on storefront performance and sales effectiveness.

2. Behavior and Product Interaction Analysis 

• Hot/Cold Zone Identification: The Zone-Based Tracking module generated clear Heatmaps and identified Cold Zones (areas with low engagement) and Hot Zones (areas with high customer traffic and retention).
• Product Interaction Detection: AI quantified the exact Dwell Time a customer spent looking at or touching specific specialty food displays or gift boxes. This data helped distinguish between visually appealing displays and those that actually encouraged purchase intent.

3. Layout Optimization and Pathing (Conversion Path Analysis)

• Conversion Path Analysis: The system visualized the most common movement paths taken by customers, revealing bottlenecks and common points where customers “abandoned” the shopping journey. This data was used to strategically reposition high-margin products and direct traffic flow.

The Impacts 

• Optimized Storefront Performance
• Maximizing High-Margin Items
• Precision Sales Intervention
• Effective Signage Placement
• Optimized Display Effectiveness

CXVIEW’s AI Video Analytics & Real-time Intelligence Solutions transformed traditional security cameras into an indispensable business intelligence tool, enabling The Gifts from Nature to unlock hidden revenue potential by deeply understanding and optimizing every step of the customer journey.

So how can retailers consistently deliver experiences that keep customers coming back?

Discover how ?????? empowers retail chains to manage smarter, decide faster, and deliver a truly differentiated customer experience.

______________

CXVIEW – WHERE VISION DRIVE IMPACTS

For further details, please visit our website or reach out to us at LinkedIn, Facebook